top of page

Design, illustration and play

Overview: Text
Overview: Work

In a nutshell

Latest experiences and roles

Concept Design Lead

January 2023 - present

THE LEGO GROUP - Billund, Denmark

Seated in the heart of LEGO product development, I help translating insights and ideas into new and engaging play experiences for children worldwide.

Core skills: Toy Design · Creative Concept Design · Visual Design · Team Leadership

Experience Design Manager

From June 2020
To December 2022

Designing, from post-it notes concepts to final execution, Learning Through Play experiences that aim to make children's lives better by making sure that the fundamental value of play is understood, embraced and acted upon.

Core skills: Illustration · Creative Concept Design · Product Development · Visual Design · Experience Design

Creative Manager

From February 2010 
To June 2020

THE LEGO GROUP - Billund, Denmark
Working hands-on as well as overseeing teams across LEGO's different franchises as Creative Manager Specialist, focusing on creating, developing and leading global Visual Identities and Art Direction.

Core skills: Team Leadership · Visual Identity Design · Creative Concept Design · Graphic Design · Art Direction

Visual Designer

From April 2008 
To December 2009

EUROPEAN SPACE AGENCY (ESA) - Noordwijk, The Netherlands

Visual Designer at the European Space Agency at ESTEC, based in Noordwijk (The Netherlands), in the Communication and Knowledge Department. Within the Agency I designed ESA publications such as the Bulletin, ESA’s flagship magazine, and several other printed materials - helping spreading and developing ESA’s new Corporate Identity.

In 2016, I have had the honour to design an original patch for ESA’s British astronaut Major Tim Peake in order to help promoting his Principia mission to the International Space Station.

Core skills: Visual Identity Design · Creative Concept Design · Graphic Design

Co-Founder and Art Director

From January 2006
To March 2008

TOOIMAGE - Creative studio and Shop
Art director and founder of TOOIMAGE, a company that run a bookshop specialised in graphic design, architecture, fashion and photography, as well as a graphic design studio, in Verona - Italy.

Core skills: Entrepreneurship · Visual Identity Design · Creative Concept Design · Graphic Design

Overview: CV
bottom of page