Design, illustration and play
In a nutshell
Latest experiences and roles
Concept Design Lead
January 2023 - present
As part of the Product Development team, conceptualising and designing future play experiences.
Experience Design Manager
From June 2020
To December 2022
THE LEGO FOUNDATION - Billund, DENMARK
Designing, from post-it notes concepts to final execution, Learning Through Play experiences that aim to make children's lives better by making sure that the fundamental value of play is understood, embraced and acted upon.
From February 2010
To June 2020
THE LEGO GROUP - Billund, Denmark
Working hands-on as well as overseeing teams across LEGO's different franchises as Creative Manager Specialist, focusing on creating, developing and leading global Visual Identities and Art Direction.
From April 2008
To December 2009
Visual Designer at the European Space Agency at ESTEC, based in Noordwijk (The Netherlands), in the Communication and Knowledge Department. Within the Agency I designed ESA publications such as the Bulletin, ESA’s flagship magazine, and several other printed materials - helping spreading and developing ESA’s new Corporate Identity.
In 2016, I have had the honour to design an original patch for ESA’s British astronaut Major Tim Peake in order to help promoting his Principia mission to the International Space Station.
Co-Founder and Art Director
From January 2006
To March 2008
Art director and founder of TOOIMAGE, a company that run a bookshop specialised in graphic design, architecture, fashion and photography, as well as a graphic design studio, in Verona - Italy.