Design, illustration and play
In a nutshell
Latest experiences and roles
Concept Design Lead
January 2023 - present
Seated in the heart of LEGO product development, I help translating insights and ideas into new and engaging play experiences for children worldwide.
Core skills: Toy Design · Creative Concept Design · Visual Design · Team Leadership
Experience Design Manager
From June 2020
To December 2022
THE LEGO FOUNDATION - Billund, DENMARK
Designing, from post-it notes concepts to final execution, Learning Through Play experiences that aim to make children's lives better by making sure that the fundamental value of play is understood, embraced and acted upon.
Core skills: Illustration · Creative Concept Design · Product Development · Visual Design · Experience Design
From February 2010
To June 2020
THE LEGO GROUP - Billund, Denmark
Working hands-on as well as overseeing teams across LEGO's different franchises as Creative Manager Specialist, focusing on creating, developing and leading global Visual Identities and Art Direction.
Core skills: Team Leadership · Visual Identity Design · Creative Concept Design · Graphic Design · Art Direction
From April 2008
To December 2009
Visual Designer at the European Space Agency at ESTEC, based in Noordwijk (The Netherlands), in the Communication and Knowledge Department. Within the Agency I designed ESA publications such as the Bulletin, ESA’s flagship magazine, and several other printed materials - helping spreading and developing ESA’s new Corporate Identity.
In 2016, I have had the honour to design an original patch for ESA’s British astronaut Major Tim Peake in order to help promoting his Principia mission to the International Space Station.
Core skills: Visual Identity Design · Creative Concept Design · Graphic Design
Co-Founder and Art Director
From January 2006
To March 2008
TOOIMAGE - Creative studio and Shop
Art director and founder of TOOIMAGE, a company that run a bookshop specialised in graphic design, architecture, fashion and photography, as well as a graphic design studio, in Verona - Italy.
Core skills: Entrepreneurship · Visual Identity Design · Creative Concept Design · Graphic Design