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About me

I’m an Italian designer currently living in the heart of Denmark. I have a background in Graphic Design and I grew up across the Netherlands, Germany and Italy. I’ve had my own company in Verona, Italy, I’ve worked in the Corporate Communication and Knowledge Department at the European Space Agency’s ESTEC centre, based in Noordwijk, the Netherlands and I've worked hands-on as well as overseeing teams at the LEGO Agency, the in-house advertising agency of the toy company LEGO®, based in Billund, Denmark.

For about 2 years, I had the priviledge to be working at the LEGO Foundation, the non-profit part of the organisation that aims to build a future in which learning through play empowers children to become creative, engaged, lifelong learners - creating engaging and meaningful learning-through-play experiences with and without LEGO bricks.

I'm currently back at the LEGO Group, working as Concept Design Lead, translating insights and ideas into new play experiences for children worldwide.

When I’m not busy behind a computer screen I love illustrating smiling creatures, playing the piano and the guitar, solving puzzle videogames, loving all things japanese, seeing new places and sculpting ceramic clay.

I'm passionate about character design (I'm a Pictoplasma Academy Alumna 2019) and I love making things - you can hear more on PechaKucha’s page

About me: Bio

'Truly enjoying getting her hands dirty, Roberta has experimented with a variety of media, from traditional illustration to felt, wood, paper and ceramics. Her work often features friendly monsters and animals, through which she comments and reinterprets the world around her. Working professionally in the toy industry for the past decade, she’s passionate about developing children's creativity and promoting the power of Play.'

About me: Quote
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